01About
Data engineer who builds the pipelines, integrations, and dashboards that turn scattered business systems into one accurate source of truth.
Over a decade spanning CRM data architecture, ETL design, Salesforce integration, and full-stack web development — across in-house, consulting, and project-based roles in Lebanon, Canada, and the US.
02Work Experience
R
Business Data Analyst
Dec 2025 — Current
- Design and maintain relational data models in Zoho Analytics across CRM, Finance, Marketing, and Sales sources.
- Develop complex SQL queries and pivot tables powering executive dashboards and operational reports.
- Manage Zoho DataPrep flows and API integrations, cutting manual reporting time and improving real-time accuracy.
- Run systematic audits of data sources, transformation scripts, and BI assets for accuracy and security.
- Translate stakeholder questions into technical reporting requirements and actionable KPIs.
- Train department heads to encourage self-service analytics and a data-driven culture.
P
Senior Data Engineer, Web & Software Developer, Social Media Account Manager
Jan 2018 — Current
- Designed and implemented ETL processes and data pipelines for accurate integration and analysis.
- Integrated and customized checkout solutions across custom SaaS platforms.
- Built Zapier automations connecting CRM systems to third-party applications.
- Deployed custom CRM integrations on Flask for seamless cross-platform data flow.
- Owned project timelines, task coordination, and quality control across deliverables.
- Managed social media accounts and campaigns to grow brand awareness and engagement.
- Maintained WordPress/Elementor sites and implemented on-page SEO improvements.
Marshmallow Production
OverXbit
Ghawth
Lyana Events
CN Media Production
LGBC
The Aged Beed
ManagitPro
YazConsult
TeethOnWheels
LBScreen
Alef Mabrouk
S
Senior Technical & Functional Consultant
Sep 2024 — Aug 2025
- Led end-to-end software implementation with a primary focus on Salesforce integration.
- Integrated Salesforce with other CRMs for seamless data flow and system interoperability.
- Translated business processes into functional specifications with cross-functional stakeholders.
- Delivered Salesforce user training and adoption documentation.
- Identified automation opportunities to streamline CRM workflows and boost productivity.
- Managed multiple CRM integration projects on time and within budget.
V
Senior Web Developer
Jan 2023 — Aug 2024
- Translated client needs into technical requirements for new websites and applications.
- Prioritized development projects, setting timelines and assigning tasks across the team.
- Wrote and reviewed code across multiple languages and technologies.
- Mentored junior developers and evaluated their performance.
- Partnered with designers on UI/UX and brand-consistent digital experiences.
- Built mobile-responsive websites with cross-device compatibility.
E
Full Stack Web Developer, Web Designer (Remote)
Sep 2021 — Oct 2022
- Designed and implemented client-side and server-side architecture.
- Built and managed databases and APIs for seamless integration.
- Created security protocols to protect data and maintain application integrity.
- Produced motion graphics, video content, and visuals for web and social media.
- Advised clients on branding, asset management, and typesetting strategy.
I
Software Developer, Data Engineer
Dec 2015 — Sep 2022
- Maintained the data dictionary, revising definitions for consistency and clarity.
- Modified database systems by coding descriptions and optimizing structure.
- Secured database access via a dedicated access control system.
- Designed software from detailed specifications through to working prototypes.
- Implemented system upgrades to improve security, performance, and efficiency.
- Protected operations by maintaining confidentiality of sensitive information.
C
Data Processing Analyst
Nov 2013 — Nov 2015
- Managed and processed large volumes of data with a focus on accuracy and efficiency.
- Maintained data across Excel, CSV, JSON, and PDF formats.
- Converted PDF files into structured CSV and Excel formats for downstream systems.
- Performed data cleaning, validation, and verification for quality and consistency.
- Generated reports and summaries for internal business analysis.
03Education & Training
2025
Data Science Orientation
IBM · Coursera
2009 — 2012
Management Information Systems
Lebanese University — Faculty of Business & Economics
2018 — 2019
Data Science Engineering
Cognitus Center · Paris, France
2020
Using Python to Access Web Data
University of Michigan · Coursera
2020
Introduction to IoT
Cisco Networking Academy
2020
Social Media Marketing
Facebook Inc. · Coursera
2014 — 2015
Theology Studies
Apostle Quartos Institution, Orthodox Archdiocese of Beirut
2019 — 2022
Byzantine Ecclesiastic Music
Saint Romanos the Melodist Institution, Orthodox Archdiocese of Beirut
2008 — 2009
Diploma of Sociology & Economics
Al-Akhtal Al Saghir Official School · Jdeideh, Beirut
04Skills
Data Visualization
Zoho AnalyticsPlotlyMatplotlibKibanaKafkaSirenR StudioData Storytelling
Database
Oracle SQLPostgreSQLMicrosoft AccessSnowflake
Programming
PythonJavaC++CSSSalesforce (ERP)
Big Data
SparkGitNiFiHadoopHiveElasticsearchrequestsSeleniumBeautifulSouppandasseabornscikit-learn
Web Development
WordPressShopifyWIXGoogle Web DesignerREST APIBloggerHTMLPHP
Automation & CRM
n8nWebhooks & APIsZapierSalesforce FlowsHubSpotOdooVtigerFreshWorks
Graphics
PhotoshopIllustratorPremiereCanva
05Volunteering
Apr 2025 — Current
Volunteering Web Developer
SAWA Palliative Care · VAP Elder Center — Remote
- Designed and developed responsive websites aligned with organizational needs and brand identity.
- Implemented features with HTML, CSS, JavaScript, and WordPress; optimized speed and SEO.
- Ensured web accessibility standards for an inclusive user experience.
Jun 2010 — Current
Social Worker
Orthodox Youth Movement (NGO) — Mount Lebanon Center · Jdeideh, Beirut
- Led team activities and fostered an inspiring, collaborative environment.
- Cared for elderly, ill, and young individuals, ensuring safety and engagement.
- Supervised teenagers during summer and winter camps.
Nov 2014 — Current
Web Developer, Graphic Designer & Social Media Specialist
Saint Georgios Church · Jdeideh, Beirut
- Developed and maintained the church website, optimizing performance and SEO.
- Designed promotional assets including posters, flyers, and social media content.
- Managed social channels and analyzed metrics to grow engagement.